If you’re the head of an international advertising and branding conglomerate, here’s a tip:
Make sure that you don’t own a company in Zimbabwe that is running Robert Mugabe’s PR.
Click here to find out more of WPP’s screw-up. Particularly their believing (seemingly without double-checking) that Sharon Mugabe (head of the Zimbabwe agency) had nothing to do with (her cousin, as it turns out) Robert.
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