These are my jeans. They are made in Japan by a small London brand called CHOKE which I was involved in from 2001/2002.
Unfortunately the brand, just pre the streetwear internet boom and burdoned with wanting to make high end japanese finishing, only lasted a couple of seasons but these jeans are still alive and kicking. […]

I have been lucky enough to get a whole slate of new gear in recently but rather than going through it all individually here is a collection of stuff that came over to the Lodge.
Oskar from Denim Demon sent my a pair of his Sarves-in my humble opinion anyone that can produce high quality goods […]

Seeing that black lodges is turning into a fucking cooking show for frustrated streetwear kids I wanted to add my 2 cents.  Mrs. V is on vacation with her friends and rather than going out and going nuts, I am working my nuts off for a bunch of shit I have to get ready by […]

It’s been while, but I’m back.
And back with yet another piece of puerile schoolboy humour. But at least this one has a message (that’s my excuse). For anyone who works in advertising: You can get a bit close to ‘the idea’ sometimes, so close, infact, that if you take a step backwards and look with […]